Makeup

These Internet-Famous Beauty Products Sell Out Every Summer—Get Them Now Before They're All Gone

Don't miss your shot. Add these perfume mists, body scrubs, sunscreens, and more that you've seen everywhere online to your summer makeup bag. 

May 29, 2026

The TSA-Friendly Products We’re Packing for Summer Travel Beauty Emergencies

Whether it's a packed beach day and you need a deeply cleansing shampoo, or it's a sweaty day and you need some body wipes to freshen up, these are the products that'll get you through it all. 

May 28, 2026

Medicube Toner Pads for Just $18 & More Viral Beauty Products Quietly Marked Down for Memorial Day

Rare TikTok-viral makeup and skincare deals are live on Amazon now ahead of Memorial Day weekend 2026.

May 22, 2026

Bluemercury’s Memorial Day Sale Has Glowy Skin & Makeup Essentials Starting at $15

Now's your chance to score 25% off Lune+Aster makeup and M-61 skincare at Bluemercury, just in time for Memorial Day!

May 21, 2026

Lala Kent’s Beauty Hack for an Instant Eyelift Is Just $10 (& on Sale for Memorial Day)

Many of the reality star's beauty favorites are on sale now ahead of Memorial Day weekend, including the budget-friendly product she uses for instant eyelift. 

May 20, 2026

Exclusive

Makeup by Mario’s Mario Dedivanovic: The Makeup Secret To Looking Like You’ve Got a Beauty Filter on IRL

Mario Dedivanovic reveals his pro secrets for filter-like skin, a soft-focus glow, blurred base makeup, and long-wear beauty tips you'll use all summer.

May 16, 2026

These Early Memorial Day Lash Serum Deals Are Made for People Who Want Long, Full Lashes (For Less!)

Say goodbye to clumping mascaras and overwhelming extensions! Get long, full lashes with these hair growth and boosting serums at a massive discount. 

May 15, 2026

ILIA's Super Serum Skin Tint, Limitless Lash Mascara & More Deeply Discounted for Friends & Family Sale  

ILIA Beauty's Friends & Family Sale is going on now, bringing major savings to all of the summer makeup in your cart.

May 15, 2026

Say Goodbye Bronzing Drops & Hello Bronze Water Tints: Why the Victoria Beckham Item Is Nearly Sold Out

We investigated this beauty viral trend, and it turns out TikTok was right. The ex-Spice Girl might just be onto something with this innovative bronzer texture.  

May 12, 2026

e.l.f. Cosmetics Co-Founder Scott-Vincent Borba Speaks Out After Giving Up Fortune to Become a Priest

Scott-Vincent Borba, a co-founder of e.l.f. Cosmetics who gave up his fortune in 2019 to pursue a life in the clergy, shared an update on his new chapter before being ordained as a Catholic priest.

May 12, 2026

One of These Viral Makeup-Meets-Skincare Contour Sticks Sells Every 38 Seconds—We Figured Out Why

Ogee's skincare-first makeup is packed with complexion-improving ingredients that give you an effortlessly natural glow. Plus, its viral 2-in-1 contour sticks are on sale now.

May 10, 2026

Exclusive

Azzi Fudd Revealed Her Go-to Drugstore Lip Combo & It's Perfect for Game Days + Date Nights

The WNBA player told E! all about her beauty routine, from the hair product she's been using for years to the mascara that won't smudge during games & a date-worthy lip combo.

May 7, 2026

Light Nude Lips Have Gone Viral on TikTok, We Break Down Which Lipstick Shade Is Perfect For You

From TikTok-viral glosses to OG Y2K frosty staples, these lipsticks and lip glosses are pale and chic. 

May 6, 2026

The Long-Wear Drugstore Makeup That Held up Through an Evening at the Met Gala

Kendall Jenner, Miranda Kerr, and more celebs were rocking full faces of affordable, long-wear makeup at fashion's biggest night.

May 6, 2026

This Is How To Master the Perfect Soft Grunge, Smokey Eye Look Taking Over the Red Carpet

From the deepest of blacks to shimmering silvers, these eyeshadows will give you that perfect smokey look for that after-party you have coming up. 

May 5, 2026

Exclusive

Danessa Myricks Beauty Created the Met Gala’s Glowiest Looks: Her Secrets to Radiant Skin

Danessa Myricks gave E! the secret to her hydrated, fresh, lit-from-within looks.

May 5, 2026

Update!

Want To Try Bleached Brows? This TikTok-Viral Brow Gel Gives You the Look Without the Commitment

No need to sacrifice your sensitive brow hairs or regret trying this trend, not when this affordable gem promises a just-bleached look on even the darkest of brows (that you can remove after!).

May 5, 2026

Celebrities Love These Setting Sprays to Make Their Makeup Last All Night Long

Your favorite celebs can’t stop using these makeup setting sprays, from brands like Charlotte Tilbury and L’Oreal, that keep their glam locked in place all night long.

May 4, 2026

Recreate The Met Gala's Theme With These Colorful Eyeliners That Give You an Artistic & Sculptural Look

From affordable glittery gel pencils to designer luxury metallics, these eyeliners let you embrace this year's Met Gala theme effortlessly. 

May 4, 2026

Exclusive

Nail a Red Carpet Glow At-Home With These Expert-Approved Self-Tanning Hacks

Isabel Alysa, founder of Dolce Glow and Sunnee BAEskin, exclusively shared her best tips for self-tanning from head to toe to help you achieve a flawless glow before your next big event.

May 2, 2026

Hailey Bieber Teases Rhode’s Future After $1 Billion Sale

Nearly one year after Hailey Bieber sold Rhode in a lucrative $1 billion deal to e.l.f. Beauty, she detailed where she plans to take her company and her career. 

April 30, 2026

Matte Makeup That Won’t Make You Look Greasy or Oily (Even in the Summer)

The heat is no match for these makeup products that keep skin flawless, matte, and oil-free.

April 29, 2026

The Half Magic x Euphoria Collaboration Is Finally Here & It Includes Face Gems, Glosses & Glitter

The brand founded by the show's makeup artist just launched a limited-edition Euphoria collection that includes everything from pressed glitter to plush glosses. 

April 29, 2026

The Bronzing Laura Geller Makeup Palette Kyle Richards Uses for “Everything” Is on Sale at Amazon

We just found major savings on Laura Geller's celeb-loved Best of the Baked Palette. Act fast, because now's your chance to give it a try for a great price!

April 28, 2026