Viral

Birkenstock Made Ballet Clogs (And They’re Already Selling Out)

Birkenstock and Repetto have collabed on a series of ballet-inspired sandals and clogs in three chic shades. But you'd better hurry if you want to get your hands on a pair! They're selling out fast.

1 day ago

Starbucks Drops Pink Bearista Cups After Holiday Craze—and Fans Are Bear-y Excited

Starbucks released a Pink Drink-inspired version of its iconic Bearista cup after the viral holiday edition of the item sold out everywhere in November. Find out how you can get yours.

July 14, 2026

Walmart Has a Viral Pink Bear Cup Dupe (And It’s $17)

Starbucks' new cup is is pink, adorable, and likely going to sell out fast. Walmart has a lookalike coffee cup for less.

July 13, 2026

Why Viral Norway Fan Emil Lappen Sat Still During "Stupid" Row Celebration at World Cup 2026

While Norway's "Viking Row" gained popularity at the 2026 World Cup, fan Emil Lappen rebuked it, finding it historically inaccurate as well as reminiscent of another country’s celebration.

July 10, 2026

Update!

Amazon’s Jelly Shoe Deals Make Summer’s Most Nostalgic Trend Look So Grown-Up

Jelly shoes aren't just for playgrounds anymore. These on-sale Amazon styles are polished, playful, and too good to pass up.

June 22, 2026

Good Mythical Morning's Rhett & Link Reveal Their YouTube Mount Rushmore

Good Mythical Morning's Rhett McLaughlin and Link Neal looked back at 20 years on YouTube in an exclusive E! News interview detailing their new children’s book, ‘Spaghetti Head & Chicken Fingers.’

June 18, 2026

The Internet’s New Favorite Off Campus TV Boyfriend Just Made Reebok Sneakers Look Even Cooler

We might never know if Garrett Graham wears these retro sneakers, but we're 100% positive his actor does thanks to his global ambassador status.  

June 15, 2026

Nicole Kidman Reacts to Taylor Swift and Haim Sisters’ Knicks T-Shirt Shoutout

Nicole Kidman showed her love for the T-shirts that Taylor Swift, Alana Haim and Este Haim wore to support the Knicks during Game 4 of the NBA Finals, one of which referenced the Oscar winner.

June 11, 2026

Gymshark x Bratz’s Made Workout Sets For Sweating in Full Glam

This is the collab that has the whole internet talking! Gymshark x Bratz is available to shop now, and it's bringing major bratitude to the gym.

June 8, 2026

Amanda Batula's Hairstylist Reacts to Criticism of Summer House Star's Viral Reunion Hair

Amanda Batula's hairstylist defended the Summer House star's polarizing ponytail-bun hybrid after fans slammed the viral hairdo after the Bravo series' season 10 reunion.

June 4, 2026

These Internet-Famous Beauty Products Sell Out Every Summer—Get Them Now Before They're All Gone

Don't miss your shot. Add these perfume mists, body scrubs, sunscreens, and more that you've seen everywhere online to your summer makeup bag. 

May 29, 2026

What's a Dot Cake? All About the Viral Dessert

"Dot cakes" are baking up a new trend on TikTok. Get the scoop on the viral dessert, including where you can get them, how much they cost and how they got started.

May 28, 2026

Exclusive

Do You Need To Go Blonde This Summer? Celeb Colorist Says Don’t Go Platinum—Stick to This Shade Instead

Tauni Dawson, LA-based celebrity colorist known for her signature sun-kissed blonde looks, reveals if blondes will have more fun this summer. 

May 26, 2026

Old Navy Has the Best Memorial Day Shoe Deals, Including the Viral “Glove Flat” + TikTok-Loved Sandals

The viral "glove flats" are about to sell out so grab them on sale while you still can. Plus, shop more under-$50 shoe deals on TikTok-loved styles from Old Navy.

May 19, 2026

Say Goodbye Bronzing Drops & Hello Bronze Water Tints: Why the Victoria Beckham Item Is Nearly Sold Out

We investigated this beauty viral trend, and it turns out TikTok was right. The ex-Spice Girl might just be onto something with this innovative bronzer texture.  

May 12, 2026

These Skin-Firming Body Oils Will Be All Over Your TikTok FYP This Summer (If They Aren't Already)

These new body care launches are destined to go viral this summer. Shop them before they get TikTok famous and sell out.

May 8, 2026

What Is SWAN Beauty? Breaking Down the TikTok-Viral AI Mirror Behind Acquired Style's Bachelorette

Curious about the AI-powered smart mirror that sponsored the viral bachellorette party of one Brigette Pheloung (a.k.a @acquired.style)? Here's everything you need to know about it. 

April 28, 2026

Influencer Kiara Brokenbrough, 32, Dies While Having First Baby

Kiara Brokenbrough—who went viral on social media in 2022 for her $500 wedding to husband Joel Brokenbrough—died while welcoming the couple’s first baby. 

April 27, 2026

Viral Perfume & Body Care Brand CYKLAR's Rose Scent Is Romantic, Sexy & Perfect for Spring

This isn't your typical rose scent. The viral bodycare and fragrance brand has a new floral perfume that is dark, sexy, earthy, and complex. 

April 13, 2026

Struggling to Find the Perfect Skincare Routine for Oily Skin? These TikTok-Viral Products Are Worth It

The perfect skincare product for oily skin doesn't exist... Oh! TikTok proved that wrong, because we might have found a few that promise to balance your skin, unclog pores, and more. 

April 9, 2026

Jessica Alba's Lotion Is So Good, the Artemis 2 Crew Missed It During Their Mission Around the Moon

If you could only take one body and face lotion to space, which would it be? For an Artemis II astronaut, it's the one by Jessica Alba's Honest Company.

April 8, 2026

Jeweled Sandals Are the Hottest Footwear Trend of the Season—Chic & Comfy Styles Starting at $30

Shop the Euro summer-inspired trend with favorites from Amazon, Dolce Vita, Steve Madden, and more.

April 7, 2026

You've Seen Them All Over TikTok, These Viral Oil Absorbing Products Are Perfect For The Summer

From volcanic face rollers to cute compact powders, these viral products promise to wipe away shine and oil while leaving your skin soft, blurred, and semi-matte. 

April 7, 2026