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Alan Sugar lets another Apprentice winner go just weeks after hiring new entrepreneur

The British business magnate is notoriously cut-throat when it comes to dealing with contestants on BBC show

Lord Alan Sugar has reportedly let go of yet another one of his chosen Apprentice victors just weeks after hiring this season’s winner.


The British business magnate is notoriously cut-throat when it comes to dealing with contestants on BBC show.


But it seems his savagery is not spared on the winners either, as there are reports he has cut off yet another one of the show’s past winners.


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Just weeks after he hired a new entrepreneur and this season’s winner Harpreet Kaur, Lord Sugar is said to have let go of 2018 winner, Sian Gabbidon.

He has allegedly ceased to be a director of Sian’s beach and loungewear company, Sian Marie Fashion.


His company Amvest Limited had invested the usual €250,000 when Sian was crowned the winner four years ago, and reportedly had “significant control” of her business.

But last month, Lord Sugar’s position in the company was “terminated” whilst his investment company, Amvest Limited, has also been removed, according to The Sun.


Sian is believed to be the latest star to be dropped in a long line of previous winners that were dealt the same fate years after their appearance on the BBC show.

Other victors that found themselves left in the dust include Joseph Valente from 2015’s series, Alana Spencer, from the 2016 series, and 2017’s winner James White.

The shock dumping came just weeks after Lord Sugar crowned Harpreet Kaur as this year’s series winner, as the Mirror UK reports.


She impressed him with her sweet treat company, Oh So Yum!, which offers baked goods to order online and in-store.

It was only Kathryn remaining in her way, as the two ladies went head-to-head for the final in a bid to come out on top.


But ultimately, Harpreet won over Sugar and his panel.

Speaking of her win as the news was revealed, the finalist couldn't believe it but said it was a "dream come true".

She explained: "I cannot believe Lord Sugar has chosen me to be his business partner!


"I have dreamed of this moment, and it just completely proves that if you work hard and you believe in yourself, dreams do come true."

The Apprentice is available to watch now on BBC iPlayer.

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