Skip to main content

The Apprentice reject fired by Alan Sugar now worth £16m and driving a Ferrari

Alex Mills was just 22 when he appeared on The Apprentice asking Lord Sugar for backing, but now he doesn't need any help and he even took a cheeky swipe at the BBC tycoon

Lord Alan Sugar roasts the stars of Celebrity Apprentice

The Apprentice reject Alex Mills has certainly made Lord Sugar regret giving him the pointed-finger treatment.


The Welshman was 22 when he appeared on the BBC show back in 2013.


Alex was fired after a disastrous and excruciating sales pitch for a horror-themed ready meal.


His unforgettable eyebrows and stern look made him one of the unlikely stars of the ninth series, and eight years on, he's proved the doubters wrong.

His insurance firm Dynamo Cover is already worth £16 million and he drives a head-turning red Ferrari 488.

Alex employs 30 people in Barry, South Wales, and now aged 30, has just been named one of the highest earning young people in the UK.


He made it down to the last seven candidates of the reality show before being sacked by the unimpressed tycoon after a task failure.

Lord Sugar told him: “Alex, I think you’re a young, enthusiastic chap and I want to send you off with a bit of advice.


"Stick at something – you are going to succeed."

Since hearing those words, he hasn't looked back and now turns over millions every year.


But Alex has a cheeky message for Lord Sugar, saying: “I tell you what, he isn’t having half my business for just 250 grand now!"

At first Alex ran a company making gravestones but switched his focus instead to insurance and has made a mint.

Alex is in good company on the under-30 rich list.


Little Mix were officially named the highest earning young, female musicians in the UK.

Months after Jesy Nelson left, Leigh-Anne Pinnock, 29, Jade Thirlwall, 28, and Perrie Edwards, 27, added £6m to their fortune.


It takes their net worth up to a staggering £54m.

Singer Ed Sheeran added £20m to his fortune last year to maintain top spot as highest earning young musician.

Dua Lipa came in second with her £36m fortune.

Article continues below

Football star Marcus Rashford, 23, has also now joined the Rich List.

Irish Mirror Icon

ENJOYED THIS STORY?

Choose Irish Mirror as a 'Preferred Source' on Google News for quick access to the news you value.

Google Preferred Source Badge


reach logo

At Reach and across our entities we and our partners use information collected through cookies and other identifiers from your device to improve experience on our site, analyse how it is used and to show personalised advertising. You can opt out of the sale or sharing of your data, at any time clicking the "Do Not Sell or Share my Data" button at the bottom of the webpage. Please note that your preferences are browser specific. Use of our website and any of our services represents your acceptance of the use of cookies and consent to the practices described in our Privacy Notice and Terms and Conditions.