Away from The Apprentice boardroom, Aaron Willis is a doting husband and family man who enjoys a good meal out and countryside walks, his Instagram account shows.
The 38-year-old RAF flight operations instructor has been entertaining fans of the BBC One show for weeks with memorable moments such as leading a team which designed a toothbrush that was supposed to resemble a wizard's wand, but ended up looking more like a "turd", in the opinion of viewers.
As the competition heats up, with more than half the business hopefuls axed by Lord Alan Sugar, we take a look at Aaron's sweet home life, with a wife who makes his "heart burst".
READ MORE: {{title}}
Aaron, who served in the RAF for 12 years and has now set out to start his own security business, is married to Vicky, who according to her Instagram account, runs mummy and baby sessions, which aim to 'empower and nurture parents'.
Aaron is also dad to a daughter from a previous relationship, while Vicky has a son.
The former milkman's Instagram account is full of praise for Vicky and on Valentine's Day he shared a beautiful snap from their wedding, where the bride wore a white lacey gown and a tiara, while Aaron looked suave in a tuxedo.
In the post, Aaron, who lives in Chorley, Lancashire, wrote: "Happy Valentine's to the most amazing, beautiful, supportive, patient and caring wife anybody could ask for. You have taken these past few months in your stride and I cannot thank you enough for always being there for us all.
"So many exciting things coming up and it would have meant nothing if I couldn't share it with my best friend, wingwoman and soulmate.
Most Read
"Thank you for just being you," he gushed.
To mark Valentine's Day, the pair escaped to a spa for an evening, with Aaron writing "Sometimes spending quality time with the love of your life is the best medicine."
The couple appear to enjoy eating out with friends and pub trips, with a picture shared of a visit to a Bolton restaurant, and the two of them sipping cocktails on a weekend trip to Edinburgh, where they also enjoyed some shopping.
The TV star, who also worked as a butcher, is a fan of chips smothered in curry sauce , baked beans and gravy, writing underneath the photo: "Northern tea at its best".
The pair also like to explore the Bolton countryside, with Aaron sharing a sweet picture of the couple in woolly hats and rolling hills in the background.
Aaron also uses his Instagram account to support his wife's business and promote the different services she offers.
This week, supportive Aaron reposted a picture shared on Vicky's account, of himself, Vicky and his daughter.
Don’t miss
In the caption, Aaron wrote: "How can one picture make your heart burst."
Last month, the budding business mogul declared he was a "proud stepdad", when he revealed his stepson had been "offered an opportunity to follow his passion of being a barber", after reaching out to a hairdressers.
In another post he described his stepson as his "wingman", adding: "You have grown into a man I'm so proud of. It's been a pleasure watching you grow into the man that you are."
