E! Insider

Amazon Prime Day Swimwear Deals for Every Vacation Trend on Your Feed

Summer 2026's swimwear trends have landed: Shop trendy prints, swim skirts, crochet cover-ups and more while Prime Day savings are still running. 

June 25, 2026

Dyson’s Best Prime Day Deals: New Pink Airwrap, Airstrait, and More Reduced to 40% Off Now

Dyson's Prime Day deals are selling fast on bestselling hair tools including the viral Airwrap and Airstrait™ devices mnow in new pink & rose gold color-ways, marked down by hundreds of dollars off.

June 25, 2026

Update!

The Glossy Hair & Glowy Skin Products Paige DeSorbo Says Are Actually Worth Buying During Prime Day

We love a queen who doesn't gatekeep. Score deals on Paige DeSorbo's hair, makeup and skincare faves from Amazon.

June 25, 2026

Update!

Rhode’s First Bronzer is Built For ‘I Was Just Outside’ Skin

Now you can grab your favorite Rhode summer 2026 collection pieces from Sephora, including the brand's first-ever bronzers and glowy highlight milks, plus new peptide lip tints and more.

June 25, 2026

The Best Prime Day Nap Dress Deals Are Here—These Comfortable Summer Dresses Start at $28

Whether you're heading to brunch, the beach, or spending the day at home, these comfortable nap dresses are among the best Prime Day fashion deals—and many are under $35.

June 25, 2026

Update!

Oprah’s Favorite Things Are Secretly Discounted for Prime Day Sale, Start Your Holiday Shopping Early

Oprah’s Favorite Things are on sale right now for Prime Day, making it the perfect time to start holiday gift shopping—or treating yourself.

June 25, 2026

Update!

Your Hair Washing Routine Might Be Wrong—Experts Recommend These Prime Day Hair Deals

Wondering how often you should wash your hair? Experts explain the best routine for every hair type—and we've rounded up the best Prime Day shampoo, conditioner and scalp care deals to shop.

June 25, 2026

Update!

The Best UGG Boot And Slipper Dupes on Amazon Are Under $50 for Prime Day Sale

From classic booties to Tasman-inspired slippers, the best UGG alternatives are on sale now during Amazon Prime Day, and start at less than $20! Get the best deals on the best Ugg dupes, now. 

June 25, 2026

Exclusive

Miranda Kerr Swears by This "Fresh, Natural" $9 Drugstore Foundation—and It's Still on Sale

Prime Day is almost over, but this Miranda Kerr-approved drugstore foundation is still just $9. Shop the lightweight, natural-looking makeup deal before it ends.

June 25, 2026

Update!

How To Get Allie Hayes’ Off Campus Bangs, According To Her Stylist

We tapped the creators of the TV show character's viral hair look, and they told us exactly how we can recreate it at home. Lucky for us, they're on sale for Prime Day!

June 25, 2026

Update!

Jennifer Aniston's "Go-To" Vital Proteins Collagen Powder Is Just $19 for Amazon Prime Day

Vital Proteins collagen powders are loved by Jennifer Aniston, which she adds into her "morning cup of coffee or smoothie," and they're on sale now for Amazon Prime Day.

June 25, 2026

Prime Day’s Chicest Mesh Ballet Flats Start at $25 & Make Your Outfit Instantly Cooler

The trending low-effort shoe is stylish, breathable and on sale for Prime Day.

June 25, 2026

Adidas, Nike, New Balance & More Comfortable Walking Sneakers Just Hit Prime Day

Score big Prime Day savings on comfortable walking sneakers from Adidas, Nike, New Balance, and more before these limited-time deals disappear.

June 25, 2026

Korean Beauty Staples on Sale for Amazon's Prime Day That Celebrities Use & Swear By (Live Updates)

Shop Prime Day Korean beauty finds with celeb receipts, from Kendall Jenner's fave serum to Kyle Richards’ go-to toner pads and Paige DeSorbo's must-have face mask, plus more.

June 25, 2026

The Top 10 Wardrobe Basics We're Actually Buying During Amazon Prime Day–Starting at Just $8

When it comes to shopping, we see it all. So here's the wardrobe essentials – basics like socks, scrunchies, and more – that our editors have actually tried and loved, now on sale during Prime Day. 

June 24, 2026

Kathy Hilton’s Favorite Neck Cream Just Dropped to Its Lowest Price of the Year for Prime Day

Want a deal on the neck cream Kathy Hilton raves "actually works"? Run to Amazon now, because it won't stay this price for long.

June 24, 2026

Update!

The Booty-Lifting Jeans Everyone Wants Are Up to 72% Off for Amazon Prime Day

From True Religion to Levi's, these booty-lifting jeans sculpt, shape, and flatter your curves—and they're all on sale for Prime Day.

June 24, 2026

Celebs Swear by This Acne-Friendly EltaMD Sunscreen, and It’s on Sale for Prime Day

Kyle Richards, Khloe Kardashian, Julianne Hough, and more stars have all praised the same EltaMD sunscreen. It's on sale for Amazon Prime Day. Consider this your sign to restock!

June 24, 2026

Update!

This $20 Amazon Prime Day Stanley Cup Deal Is Shockingly Still in Stock

A Stanley Cup for $20 and it’s somehow still in stock? Prime Day shoppers, this is your add-to-cart alert.

June 24, 2026

Update!

Madison LeCroy’s Glowy Beauty Routine for Soft Skin & Big Hair Is on Prime Day Sale From $5

Shop Madison LeCroy’s Prime Day beauty picks, including skincare, haircare, lip balm and self-tanning deals from $5.

June 24, 2026

Update!

Olandria Carthen, Leah Kateb & More Love Island Bombshell-Approved Amazon Prime Day Beauty Deals

From lip balms that make our lips kissable to shaving hacks for smooth island-ready legs, these are Love Island cast-approved Prime Day discounts you don't want to miss.

June 24, 2026

Amazon Prime Day Has Deals on Petite-Friendly Dresses That Actually Fit—No Tailoring Required

Calling all short queens! These Amazon dresses won't swallow you whole (and that's coming from a 5'1" shopping editor).

June 24, 2026

Charlotte Tilbury Kicks Off First-Ever Prime Day Deals With $19 Lip Cheat Liner Pencils, Skincare, More

This is not a drill: Charlotte Tilbury’s first Prime Day deals are here, with lip liners, skincare, glow-boosting highlighters, and more.

June 24, 2026

Update!

The Instant Eyelift Hack Lala Kent Swears by Is Just $9 for Amazon Prime Day

An instant eye lift for less than a latte-and-a-half? Lala Kent, you have our full attention.

June 24, 2026

Update!

The Comfiest & Smoothest 5-Star Bras on Amazon Are Now on Major Sale for Prime Day – Starting At $15

Prime Day sales are officially here, consider these big savings the perfect excuse to finally upgrade your brassier collection and find out why these smooth, comfy bras have thousands of rave reviews.

June 24, 2026