E! Insider

Adidas, Nike, New Balance & More Comfortable Walking Sneakers Just Hit Prime Day

Score big Prime Day savings on comfortable walking sneakers from Adidas, Nike, New Balance, and more before these limited-time deals disappear.

June 25, 2026

Korean Beauty Staples on Sale for Amazon's Prime Day That Celebrities Use & Swear By (Live Updates)

Shop Prime Day Korean beauty finds with celeb receipts, from Kendall Jenner's fave serum to Kyle Richards’ go-to toner pads and Paige DeSorbo's must-have face mask, plus more.

June 25, 2026

The Top 10 Wardrobe Basics We're Actually Buying During Amazon Prime Day–Starting at Just $8

When it comes to shopping, we see it all. So here's the wardrobe essentials – basics like socks, scrunchies, and more – that our editors have actually tried and loved, now on sale during Prime Day. 

June 24, 2026

Kathy Hilton’s Favorite Neck Cream Just Dropped to Its Lowest Price of the Year for Prime Day

Want a deal on the neck cream Kathy Hilton raves "actually works"? Run to Amazon now, because it won't stay this price for long.

June 24, 2026

Update!

The Booty-Lifting Jeans Everyone Wants Are Up to 72% Off for Amazon Prime Day

From True Religion to Levi's, these booty-lifting jeans sculpt, shape, and flatter your curves—and they're all on sale for Prime Day.

June 24, 2026

Celebs Swear by This Acne-Friendly EltaMD Sunscreen, and It’s on Sale for Prime Day

Kyle Richards, Khloe Kardashian, Julianne Hough, and more stars have all praised the same EltaMD sunscreen. It's on sale for Amazon Prime Day. Consider this your sign to restock!

June 24, 2026

Update!

This $20 Amazon Prime Day Stanley Cup Deal Is Shockingly Still in Stock

A Stanley Cup for $20 and it’s somehow still in stock? Prime Day shoppers, this is your add-to-cart alert.

June 24, 2026

Update!

Madison LeCroy’s Glowy Beauty Routine for Soft Skin & Big Hair Is on Prime Day Sale From $5

Shop Madison LeCroy’s Prime Day beauty picks, including skincare, haircare, lip balm and self-tanning deals from $5.

June 24, 2026

Update!

Olandria Carthen, Leah Kateb & More Love Island Bombshell-Approved Amazon Prime Day Beauty Deals

From lip balms that make our lips kissable to shaving hacks for smooth island-ready legs, these are Love Island cast-approved Prime Day discounts you don't want to miss.

June 24, 2026

Amazon Prime Day Has Deals on Petite-Friendly Dresses That Actually Fit—No Tailoring Required

Calling all short queens! These Amazon dresses won't swallow you whole (and that's coming from a 5'1" shopping editor).

June 24, 2026

Charlotte Tilbury Kicks Off First-Ever Prime Day Deals With $19 Lip Cheat Liner Pencils, Skincare, More

This is not a drill: Charlotte Tilbury’s first Prime Day deals are here, with lip liners, skincare, glow-boosting highlighters, and more.

June 24, 2026

Update!

The Instant Eyelift Hack Lala Kent Swears by Is Just $9 for Amazon Prime Day

An instant eye lift for less than a latte-and-a-half? Lala Kent, you have our full attention.

June 24, 2026

Update!

The Comfiest & Smoothest 5-Star Bras on Amazon Are Now on Major Sale for Prime Day – Starting At $15

Prime Day sales are officially here, consider these big savings the perfect excuse to finally upgrade your brassier collection and find out why these smooth, comfy bras have thousands of rave reviews.

June 24, 2026

These Are the Prime Day Hair Growth Products You Need for Longer & Healthier Summer Hair, From $6

Amazon Prime Day has discounted the trusted hair growth hacks that will help create your thickest and healthiest hair yet, from top brands like Nécessaire, Mielle, and more.

June 24, 2026

Summer Fridays’ Viral Lip Balm, Blush & Skincare Is Under $20 for Prime Day, So We’re Stocking Up

Summer Fridays is treating us to a rare deal, just in time for Prime Day. We're seeing discounts on bestselling lip treatments and butter blushes that rarely stay in stock for long.

June 24, 2026

Update!

Traveling Soon? Prime Day Has Derm-Recommended Skincare Essentials to Save Post-Flight Dry Skin

Say goodbye to post-travel dryness and angry breakouts with these Amazon Prime Day deals on derm-approved hydrating skincare.

June 23, 2026

Bravoleb-Approved Prime Day Beauty Deals That Make Every Routine Feel More Glam (Live Updates)

Amazon Prime Day deals are here! Shop the makeup and hair deals loved by Bravo stars like Kyle Richards, Madison LeCroy, Paige DeSorbo, Gia Giudice and more.

June 23, 2026

Laura Geller's Massive Prime Day Sale Is Filled With Kyle Richards-Approved Makeup Under $50

The Real Housewives of Beverly Hills star calls her favorite Laura Geller palette the one she uses "for everything" — and right now, it's joined by a whole lineup of Prime Day-discounted baked makeup.

June 23, 2026

The Viral Define Jacket Dupe Is 50% off for Prime Day: Shop 10 More Just Like It Under $30

Shoppers can’t get enough of the iconic activewear jacket for summer, shop the best-reviewed dupes on Amazon. 

June 23, 2026

Madison LeCroy’s “So Flattering” Amazon Babydoll Dress Pick Is Under $40 for Prime Day

The Southern Charm star recommended this breezy Amazon babydoll dress, complete with pockets, and now it’s on sale for Prime Day.

June 23, 2026

Get Salon-Quality Blowouts at Home With Dyson, Shark & More Hair Hot Tool Deals This Amazon Prime Day

Prime Day is bringing the lowest prices of the season to hair tools for every style, from effortless at-home blowouts to beachy waves and so much more.

June 23, 2026

Exclusive

Off Campus Outfits Are Going Viral—Here’s How to Dress Like Hannah & Allie

Shop Amazon Prime Day fashion deals from Off Campus costume designer Charlene Akuamoah’s picks for Hannah Wells, Allie Hayes and Briar U style.

June 22, 2026

Update!

Amazon’s Jelly Shoe Deals Make Summer’s Most Nostalgic Trend Look So Grown-Up

Jelly shoes aren't just for playgrounds anymore. These on-sale Amazon styles are polished, playful, and too good to pass up.

June 22, 2026

Exclusive

A Celebrity Makeup Artist Explains How to Make Your Skin Tint Look Glowy & Not Greasy

Celebrity makeup artist Tina Turnbow breaks down where to apply highlighter and skin tint for glowy makeup that looks fresh, not sweaty.

June 22, 2026

The Best Summer Date Night Bags That Go With Every Outfit & Start at Just $20

No date night look is complete without one these ultra-chic bags, starting at just $20.

June 20, 2026