Photo of author Joanna Douglas

Joanna Douglas

Vice President of Branded Content, Vox Media

Joanna Douglas is the VP of branded content for Vox Media, overseeing a team of editors across our portfolio of brands like Popsugar, The Cut, NY Mag, Vulture, Eater, Thrillist, and The Verge. Her expertise is in beauty and fashion, and loves anything steeped in '80s and '90s nostalgia or channeling her inner child. Previously, Joanna worked with makeup entrepreneur Bobbi Brown on the launch of Yahoo Beauty. As an industry expert, she's been a regular guest on Good Morning America, and has written for numerous websites and magazines over her 20-year career. Outside of work, Joanna spends her free time on the court as the captain of a tennis team, and as the mom of two mildly Insta-famous cats, Goji and Guava.

Latest Posts From Joanna

Aug 1, 2025

I Started Tennis For the Outfits — This New Sportswear Brand Is Changing the Game

When a tennis skirt becomes your favorite and most-worn item in your closet and you reach for it on days you're not even picking up a racket, you know you've found a winner.

An Open Letter to Everyone Without a Mom on Mother's Day

May 10, 2020

An Open Letter to Everyone Without a Mom on Mother's Day

It's hard to avoid all the commercials for last-minute gifts and flower bouquets, the drugstore aisles overflowing with greeting cards, but I've become an expert at looking away.

9 Reasons We’re So Excited to See the Beverly Hills, 90210 Cast on Screen Again

Jul 31, 2019

9 Reasons We’re So Excited to See the Beverly Hills, 90210 Cast on Screen Again

It's been 19 years since Beverly Hills, 90210 left the air, and some of us have mourned ever since.

Partner Content From FOX

Take Our Quiz to Find Out Which BH90210 Character You Are — Once and For All!

Jul 29, 2019

Take Our Quiz to Find Out Which BH90210 Character You Are — Once and For All!

From bike shorts and tiny sunglasses to scrunchies, so many of our '90s faves are back in a big way.

How Mother’s Day Evolves After Your Mom Is Gone — and What I Do to Honor My Own

May 12, 2019

How Mother’s Day Evolves After Your Mom Is Gone — and What I Do to Honor My Own

The author and her mom on Mother's Day, 1985.

How to Get Noticed on Your Winter Getaway

Dec 13, 2016

How to Get Noticed on Your Winter Getaway

It's time for a Winter getaway with your girlfriends, and you've packed your finest Winter white.

Partner Content From Revlon®

Eye-Catching Looks For Your Holiday Party Circuit

Nov 30, 2016

Eye-Catching Looks For Your Holiday Party Circuit

'Tis the season for parties and feeling festive, and the event invites are rolling in — many of them often for the same night!

Partner Content From Revlon®

How Switching to Red Lipstick Was My Power Move

Oct 31, 2016

How Switching to Red Lipstick Was My Power Move

I must have over 100 lipstick tubes stashed in my bathroom, on my dresser, in several purses, and in my desk drawer.

Partner Content From Revlon®

3 New Takes on Eyeliner You'll Fall in Love With

Sep 1, 2016

3 New Takes on Eyeliner You'll Fall in Love With

Eyeliner is the easiest way to transform your look from flirty to sultry to untouchably cool and truly is a beauty secret weapon.

Partner Content From Revlon®

One Editor Puts Her Nails to the Test on Her Summer Getaway

Aug 17, 2016

One Editor Puts Her Nails to the Test on Her Summer Getaway

As Summer winds down, I have been clinging to any last moments of fun in the sun.

Partner Content From Revlon®

How I Found "The One"

Aug 1, 2016

How I Found "The One"

If countless movies, self-help books, and articles are to be believed, finding The One is nothing short of a miracle.

Partner Content From Revlon®

Everything You Need to Know About Nail Shapes This Summer

Jun 13, 2016

Everything You Need to Know About Nail Shapes This Summer

Nailing your Summer manicure is about more than just painting on a bright color.

Partner Content From Revlon®