Benefit Cosmetics Just Won the 10-Year Challenge, and It's the Throwback We All Deserve

Updated on Jan 20, 2019 at 1:10 PM

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here.

Ranked alongside your favorite pair of 501's and, of course, wine, you can add Benefit's Benebalm ($18) to the list of things that age well. The brand's Ireland Instagram account gave us a glimpse into its past by posting the below photo of the balm's glow-up as part of the 10-year challenge that is sweeping social media. The lip tint — which hydrates and leaves lips with a sheer rosy color — was available in a tiny jar labeled Benetint Lip Balm until the brand decided to repackage it into a travel-friendly, pink sleeve and refer to it simply as Benebalm.

See the transformation ahead.