Hair-Gloss Treatments Are the Quickest Way to "Liquid" Hair

Getty | Edward Berthelot
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A trip to the hair salon, as relaxing and transformative as it may be, can feel a little stressful if you don't know the lingo and terminology that your stylist is using — especially when they're talking about hair color. From toners and semi-permanent hair dyes to glazes and hair gloss treatments, there can be a lot of confusion about what's best for you and your particular needs.

For example, did you know that getting one 10-minute hair gloss at the salon can keep your color vibrant for weeks (sometimes months) at a time, minimizing the need for touch-ups? Or that even if you don't dye your hair at all, you can still see major results from the treatment? It's the quickest way to get that glassy, "liquid" shine you've seen all over the red carpet. The key is figuring out what to ask for.

That's where we come in. Below, with some help from professional hairstylists, we're answering all your hair-gloss questions, including what it is, how can enhance your hair color, and what to do if you want to try the treatment at home.


Experts Featured in This Article

Steven Picciano is a hairstylist and national artist for Goldwell.

Jonathan Colombini is a L'Oréal Paris style and color expert.


What Is a Hair Gloss?

Technically speaking, "a hair gloss is a demi-permanent hair color," hairstylist Steven Picciano tells PS. (Unlike semi-permanent color, which washes out within a week or so, demi-permanent treatments tend to last a bit longer; Goldwell's Colorance Gloss Tones, for reference, will last up to 25 shampoos.) "That means pigment sits on top of and just under the surface of the hair's cuticle. This means no hard lines, no out-growth, just a soft fade of color as time goes on."

The treatment can be applied in a few ways: either immediately after a fresh dye job as a second step to enhance the existing color, or separately to add pigment to color that's faded over time (or to give virgin hair a boost of shine). It can also be used to remove unwanted tones in hair, such as brassiness from blond shades.

Professional gloss treatments are typically done in 10 to 20 minutes, depending on the individual salon (and the brand of professional gloss it stocks), your hair's current color or condition, and the stylist's recommendation.

The Benefit of a Hair Gloss

The good news is hair glosses can work on any hair type, no matter how fine, coarse, curly, or straight. "Glosses have a low pH so they help to smooth hair and close the cuticle while adding shine and improving combability," says Picciano.

Still, there are different approaches to using a hair gloss depending on your individual hair color. For a single-process color, "we would color-balance your hair to richen the tone of your ends or cut any brass from too much sun or heat styling," he says. "Highlighted hair would do best with a gloss that tones to the perfect shade of blond. A hair gloss for gray hair can neutralize unwanted yellow with cool violet tones or add shine where it's more coarsely textured or feel a little dull."

If you don't have color-treated hair, you can still benefit from a hair-gloss treatment — just in a different way. Hair gloss can be applied to virgin hair to seal the cuticle, adding shine and smoothing frizz. "However, glosses carry more of a noticeable impact for color-treated hair since it treats the eventual color fade that results from coloring the hair," says color expert Jonathan Colombini. Still, if you're happy with your current hair color and not looking to change or enhance it in any way, he recommends using a clear gloss.

Hair Gloss vs. Glaze: What's the Difference?

At the salon, you may be presented with the option to get a hair gloss or a hair glaze. While they sound similar, and can enhance your color and shine similarly, there is a difference between the two treatments. It all comes down to life span.

"Glazes do not have any ammonia or peroxide in them, so they can last only up to a week and a few days, whereas glosses do have low levels of ammonia and peroxide, so [they] can last anywhere between four or five weeks," says Colombini. Depending on how frequently you shampoo your hair, your glaze may wash out faster.

Doing Hair Gloss Treatments At Home

"The biggest difference between at-home and in-salon gloss treatments is simply the range of color possibilities," says Picciano. "The stylist has the ability to create your perfect color, achieving the best possible application. It is much easier for your stylist to apply evenly and saturate well — two things that impact the end result of a color gloss."

Still, just as there are professional-grade DIY hair-color kits to use at home, there are at-home treatments that are great for maintenance. They're particularly handy if you just want to give your hair a light refresh without trekking all the way to the salon.

A few of our favorite clear options include the Ouai Hair Gloss In-Shower Shine Treatment ($34), the Hally Fluffy G Foamy Glazey Hair Gloss ($15), and the Oribe Mirror Rinse Glass Hair Treatment ($64). If you want some color, try the DpHue Gloss+ ($38). For more recommendations, see our complete list of the best hair gloss treatments.

Hair Gloss Before and After Photo

You can see the magic of a hair gloss in action in this before and after photo with a champagne-colored gloss.


Jessica Harrington is the senior beauty editor at PS, where she writes about hair, makeup, skin care, piercings, tattoos, and more. As a New York City-based writer and editor with a degree in journalism and over eight years of industry experience, she loves to interview industry experts, keep up with the latest trends, and test new products.