Labubus Are the New Bag Charms — Shop the Viral Trend Here

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Whether I'm walking through SoHo on a summer Friday or aimlessly scrolling on TikTok, there's one accessory I've seen nonstop that's quite alarming: the Labubu. Not to be confused with bag charms, the Chinese toy has recently become a hot commodity in the accessory world, sported on handbags everywhere — from everyday wristlets to the coveted Hermès Birkin. Being that we do live in an ever-controversial trend cycle, should we really be surprised that such a creepy design has become this desired? Technically no, but still, our eyebrows are definitely raised.

What Are Labubus?

Similar to trends like diaper shorts and the jelly shoe resurgence, Labubus aren't exactly new. Labubu was created by Hong Kong artist Kasing Lung in 2015, for the Monster series, which was inspired by Nordic folklore. It wasn't long before Lung's creation became available on Pop Mart, a Beijing-based company widely known for selling collectible designer toys. And the toy garnered global attention amongst accessory lovers when Blackpink's Lisa declared her unusual love for Labubus. In an interview with Vanity Fair, the singer revealed she discovered them while visiting a Pop Mart in Thailand with a friend, eventually birthing her vast collection of Labubus. And of course, the popular design has been seen on the arms of the biggest style stars, from Dua Lipa to Rihanna — giving us all the influence we need to try the trend.

While Labubus are completely sold out on the brand's site, we ransacked the internet for the few pieces that are still available. Ahead, shop the best (and weirdest) Labubus to help you feed into the viral craze this season.

Labubu Keychain
etsy.com

Labubu Keychain

Offroadmeals Labubu Keychain Heads ($7)

In case you don't want to fully commit to the trend just yet, you can ease your way in with this keychain. For less than $10, you can get the look of Pop Mart Labubus without breaking the bank.

Labubus Keychain Protector
amazon.com

Labubus Keychain Protector

Tcomenun Transparent PVC Keychain Protector ($17)

If you're an avid collector of Labubus, securing a protector is a good idea. Keep all your precious dolls clean with this clear display case that fits them perfectly, without shoes.

Labubu Pendant
amazon.com

Labubu Pendant

Pop Mart Crybaby x Powerpuff Girls Series Figures ($20)

Calling all Powerpuff Girls fans. This design from Pop Mart is a great, more affordable alternative to Lung's monster design. They may not look as creepy, but they're sure to give your bag the same playful vibe.

Labubu Pendant
stockx.com

Labubu Pendant

Pop Mart Labubu The Monsters Tasty Macarons Toffee Vinyl Plush Pendant ($52)

Whether you need an accessory to take your Canadian tuxedo up a notch or you're going full monochrome with a nude outfit, consider this toffee Labubu. It's made of ABS/PVC plastic and covered in a brown, fur-like material that's practical enough to go with any bag. It was also released in July 2024, so it's best to grab it while it's still available.

Labubu Pendant
stockx.com

Labubu Pendant

Pop Mart Labubu The Monsters Big Into Energy Series Luck Vinyl Plush Pendant ($72)
Whether you're into pastels or love color, this lavender-blue Labubu is a great find. You can easily rock it with a denim handbag for everyday street style or a vibrant mini Birkin on vacation.

Labubu Pendant
amazon.com

Labubu Pendant

Pop Mart The Monsters Big Into Energy Series Vinyl Plush Pendant Blind Box Figure ($90)

When in doubt, opting for a blind box as your first Labubu purchase is your best bet. Each box containing only one figure is fully random, so you won't know what's inside until you get it. Fortunately, most of Lung's designs have similar features so you're bound to love what you receive.

Labubu Pendant Set
stockx.com

Labubu Pendant Set

Pop Mart Labubu The Monsters Tasty Macarons Vinyl Face Blind Box Whole Set ($242)

If you're fully sold on the trend and don't feel like making multiple purchases, consider this Pop Mart set. Featuring gray, red, brown, green, cream, and blue dolls that released almost two years ago, it's a rare find you'll want to snag before it's too late.


Naomi Parris is the assistant shopping editor at PS, based in New York. With over eight years of experience and previous roles held on the brand's Beauty and Operations teams, she enjoys telling stories that merge fashion, beauty, and Black culture. Naomi has also lent her skillful pen to Essence Girls United, Elle, Bustle, and Elite Daily. When she's not crafting shopping roundups, high-profile features, beauty op-eds, or trend guides, you can find Naomi behind her blog "Eli-Nay," where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram.