Why You'll Want to Start Taking Selfies With Your Tampons

For the everyday Instagram user, among the sea of #selfies, #nomakeupselfies, and even #belfies, you may have seen some new selfies cropping up — people posing with their tampons.

This social-media-focused campaign called Free Your Sleeves — brought to you by HelloFlo, the same ladies who made those hilarious Camp Gyno and First Moon Party commercials — is seeking to end any uncomfortable feelings associated with using tampons. Too many of us have walked shyly to the bathroom, a tampon shoved up our sleeve, hoping to hide the fact that it was "that time of the month." Why does it have to be such a huge secret? Just about every woman has her period. It's totally natural, and HelloFlo feels it's time women didn't feel so embarrassed by it.

So it's created the hashtag #tamponliberation and is asking women to post a snap of themselves posing with a tampon out in the open. Check out these "telfies," and if you post your own, HelloFlo will send you a little gift! Source: Instagram user nikkiloowho_