Makeup Trends

The Feel-Good "Jelly Beauty" Trend Is Deliciously Nostalgic

You may have noticed that gummy candy's PR team has been working overtime lately.

Nicole Richie Has Some Beauty Advice For Her Younger Self

Nicole Richie doesn't believe in trends.

6 Winter Makeup Trends That Are Heating Up Now

When the temperature starts to drop, you can guarantee two things will happen: our lipstick shades get darker, and our skin-care formulas get richer to accommodate for the drier climate.

The Hailey Bieber-Approved Latte Makeup Trend Is Back as "Café-Core"

Similar to most trends, "latte makeup" is back this fall.

The Beauty Trends From NYFW You’ll Want to Copy

The clothes may be the main character of New York Fashion Week, but real ones know the beauty moments are just as exciting — and this season gave us plenty to screenshot.

We Found Billie Eilish's Viral Lip Stain — and It's Only $12

Every time I log into TikTok, I'm met with a new beauty product or hack that inevitably changes my life (and everyday look) for the better; a hidden hair-tie technique for a sleeker ponytail, a deodorant layering hack for all-day freshness, and most recently, a Billie Eilish-approved lip-stain trick that the star swears by for a plumper-looking pout — with video evidence to prove it.

The Viral Fishtail Eyeliner Trend Is Easier Than It Looks

Graphic eyeliner is a bold yet simple way to elevate any beauty look.

The Fishtail Eyeliner Trend Is a Lot Cooler Than It Sounds

The 1990s beauty landscape can be summed up with brown lipstick and thin brows; the '00s with butterfly clips and frosty eyeshadow; and the '10s with glossy lips and black eyeliner.

I Tried TikTok's "Unapproachable Makeup," and Unfortunately It Worked

I deactivated my Instagram account late last year, so for the last three-plus months, I've been fully committed to TikTok.

I Tried the Viral "Facelift" Concealer Hack From TikTok, and I Have Thoughts

I've been doing my makeup the same way for years — at least when it comes to concealer, bronzer, and blush — but even I started to second-guess my technique after every video (and I mean every video) on TikTok was telling me I was doing it the "outdated" way.

It’s Official: These 9 Makeup Trends Will Take Over in 2025

Vertical Contouring Is the Latest Makeup Hack You'll Want to Try

You may think you've come across every contouring tip out there — from using self-tanner for a semipermanent glow to the three-finger method that makes applying your cheek makeup feel like a breeze — but there's a relatively new hack making its rounds on TikTok that's worth adding to your collection of makeup tricks.