It's A 10

Here's How You Can Win a Lifetime Supply of Hair Products — and $10,000

Oct 13, 2018

Here's How You Can Win a Lifetime Supply of Hair Products — and $10,000

First you could create your own potato chip with the Lay's Do Us a Flavor contest, and then you could pick the next scent of Lip Smacker balm.

May 29, 2017

This Haircare Cult Brand Was Created by a Seriously Impressive Latina

Few might know the name Carolyn Aronson, but you know her haircare brand It's a 10.

It's a 10 Super Bowl Commercial Teases Trump: "We're in For at Least 4 Years of Awful Hair"

Feb 6, 2017

It's a 10 Super Bowl Commercial Teases Trump: "We're in For at Least 4 Years of Awful Hair"

Controversial commercials were few and far between during the 2017 Super Bowl, but we're pleased to see that it was a beauty brand to make a statement about our current political climate.