K-Beauty

I Tried the Celebrity-Loved Salmon Sperm Facial — Here's My Honest Take

I've never been to Walt Disney World, but I'd go as far as to say that K-beauty capital Seoul, South Korea, is actually the most magical place on earth .

This Viral Cosrx Snail Mucin Essence Is Editor-Approved — and on Sale For $13

Soko Glam's July 4 Sale Has K-Beauty Deals Starting at $5

If you're obsessed with K-Beauty as much as we are, Soko Glam is probably your go-to shopping destination.

I Didn't Believe the Hype About This Y2K-Inspired Lip Balm — Until I Tried It

If there's one thing I struggle with during the colder months, it's probably dry skin.

MissDarcei's Go-To Makeup, From a Drugstore Mascara to That Viral Foundation

The Expert Edit features interviews with specialists about the products they swear by in their chosen field.

Water Peels Are the K-Beauty Secret to Glowing Skin

Exfoliation is one of those things that most skin-care aficionados understand they should be doing, but sometimes it's hard to know the best way to go about it.

What to Know About the "Skin Slugging" Trend That's All Over TikTok

There are countless Korean beauty secrets out there, from the 10-step regimen to "cream"-skin finishes — but the latest has everything to do with hydration.

Color Analysis Is K-Beauty's "Hot New Thing" Making a Social Media Comeback

When Val Rojas, 31, planned her recent trip to South Korea, she put personal color analysis on the agenda.

We're Obsessed With These K-Beauty Products

K-beauty was once seen as a niche trend, but then it put sheet masks and BB creams on the beauty map and everyone wanted in.

What Our Obsession With K-Beauty Reveals About All of Us

You've seen the look popularized by K-pop stars — smooth, blemish-free "glass skin," luscious hair, and the sveltest of bodies.

"Jello Skin" Is the Summer Beauty Trend Sweeping TikTok

A few years back, K-beauty brought glass skin to us, and everyone embarked on a quest to get their most luminous, translucent skin yet.

16 K-Beauty Products at Target You Need To Try Right Now

With stellar, skin-nourishing formulas and proven results, K-Beauty isn't going anywhere.