Ouai

Mane Founder Jen Atkin, Hailey Bieber's Go-To Stylist, Swears By These Beauty Finds

Aug 20, 2025

Mane Founder Jen Atkin, Hailey Bieber's Go-To Stylist, Swears By These Beauty Finds

The Expert Edit features interviews with specialists about the products they swear by in their chosen field.

Dry Shampoo to Flakiness, Ouai's Detox Shampoo Can Handle It All

Jul 15, 2024

Dry Shampoo to Flakiness, Ouai's Detox Shampoo Can Handle It All

As someone whose scalp goes through the wringer during the wintertime, clarifying shampoos have always been on my radar.

This At-Home Hair Gloss Delivers Glass-Like Shine

Dec 12, 2023

This At-Home Hair Gloss Delivers Glass-Like Shine

As someone who primarily relies on heat styling, I've noticed that my ends are getting a bit rougher than I'd love and the shine in my hair has been fading away, leaving me with a dull, lackluster finish.

The Hidden Beauty Detail You Might Have Missed in the Season 3 Premiere of Succession

Oct 19, 2021

The Hidden Beauty Detail You Might Have Missed in the Season 3 Premiere of Succession

If you watched the season three premiere of HBO's Succession on Sunday, you probably missed the quick cameo from one of our favorite hair-care brands.

FYI: Ouai Makes the Best-Smelling Dog Shampoo That Also Leaves Fur Softer Than Ever

Mar 23, 2021

FYI: Ouai Makes the Best-Smelling Dog Shampoo That Also Leaves Fur Softer Than Ever

I'm no stranger to splurging on my pup.

I Wish You Could Smell This Ouai x Byredo Dry Shampoo Through the Screen — It's That Good

Aug 4, 2020

I Wish You Could Smell This Ouai x Byredo Dry Shampoo Through the Screen — It's That Good

What happens when the hottest hair-care line and an ultratrendy fragrance brand join forces?

Celebrity Hairstylist Jen Atkin's Ouai Shampoos and Conditioners Got a Major Upgrade

Apr 10, 2020

Celebrity Hairstylist Jen Atkin's Ouai Shampoos and Conditioners Got a Major Upgrade

In an attempt to stay positive, I'm looking at being in lockdown as an opportunity for those of us who need it to give our hair a much-needed break.

I Curl My Hair Every Day, but This Air Dry Foam May Convince Me to Skip Styling For Good

Mar 5, 2020

I Curl My Hair Every Day, but This Air Dry Foam May Convince Me to Skip Styling For Good

I'll admit it — I'm not very adventurous when it comes to my hair.

I Have Fine Hair, but Ouai's New Shampoo and Conditioner Gives Me Major Bounciness

Feb 24, 2020

I Have Fine Hair, but Ouai's New Shampoo and Conditioner Gives Me Major Bounciness

As someone with fine hair, I have to work at giving it that freshly blown-out look.

Ouai Just Dropped 2 New Body Products That Are Both Ridiculously Luxurious

Oct 3, 2019

Ouai Just Dropped 2 New Body Products That Are Both Ridiculously Luxurious

Jen Atkin is officially leaning into body care.

Thanks to This Body Oil, I Now Have a Post-Island-Vacation Glow

Dec 16, 2018

Thanks to This Body Oil, I Now Have a Post-Island-Vacation Glow

The Ouai Hair and Body Oil ($32) makes my skin look like I just summered on an island getaway.

The Best Gift Sets Available at Nordstrom For People Who Are Serious About Beauty

Nov 15, 2018

The Best Gift Sets Available at Nordstrom For People Who Are Serious About Beauty

Procuring a holiday gift set is an easy way to win gifting this season, especially when it comes to looking for a present for the beauty obsessed in your life.

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