The Ordinary

I Traded My Deodorant For This $13 Toner From The Ordinary

Feb 22, 2024

I Traded My Deodorant For This $13 Toner From The Ordinary

When it comes to beauty, I'm obsessed with finding new products that can make my life easier or fill a need that I didn't know was out there.

The Ordinary Just Launched a Lash and Brow Serum For $15

Jul 26, 2022

The Ordinary Just Launched a Lash and Brow Serum For $15

If you've been dreaming of longer lashes and fuller brows, you'll be delighted to learn about The Ordinary's latest launch, the Multi-Peptide Lash and Brow Serum ($15).

Paid Content For Ulta Beauty

TikTok Has Changed the Game For Beauty Brands, but How — and Why?

Jun 25, 2021

TikTok Has Changed the Game For Beauty Brands, but How — and Why?

TikTok became available in the US in 2017, but it took a pandemic and a lot of extra time at home to really take off.

My Wallet and I Are Finally Friends Again After I Switched to The Ordinary's $6 Concealer

Jan 22, 2021

My Wallet and I Are Finally Friends Again After I Switched to The Ordinary's $6 Concealer

Lately, my wallet and I have kind of had some beef.

People on TikTok Call This $7 Treatment a "Blood Mask" — I Call It My Ticket to Baby-Soft Skin

Nov 9, 2020

People on TikTok Call This $7 Treatment a "Blood Mask" — I Call It My Ticket to Baby-Soft Skin

If you've ever wanted to take your love of fake blood to a real-life scenario (other than during Halloween), this mask from The Ordinary will make your horror-movie dreams a reality — just ask everyone on TikTok.

The Ordinary Products Are 23% Off All Month Long, but the Reason Why Is Even Better

Nov 2, 2020

The Ordinary Products Are 23% Off All Month Long, but the Reason Why Is Even Better

Many of us look forward to Black Friday as an opportunity to snag deals on some of the items on our shopping list, but there's no denying that the annual holiday event encourages some not-so-conscious environmental and spending decisions.

Sep 30, 2020

If You Love The Ordinary, Then You'll Love the Brand Versed Skincare

There are millions of skin-care companies out there, but very few gather as big of a cult following as brands like The Ordinary, The Inkey List, CeraVe, and Versed.

The Ordinary's $7 Serum Foundation Is Making Me Rethink All My Other Base Makeup

Sep 17, 2020

The Ordinary's $7 Serum Foundation Is Making Me Rethink All My Other Base Makeup

Earlier this week, I hopped on a video call with one of my coworkers, and the first thing she said to me was, "You look really good."

The Top-Rated Skin-Care Products From The Ordinary at Sephora

Feb 20, 2020

The Top-Rated Skin-Care Products From The Ordinary at Sephora

There's a lot to love about the skincare brand The Ordinary.

Get Ready: Deciem's The Ordinary Is Finally at Ulta

Jun 30, 2019

Get Ready: Deciem's The Ordinary Is Finally at Ulta

Select products from Deciem's The Ordinary line are set to launch at Ulta Beauty next week, making it even easier for you to get your hands on the skincare favorites.

Skin Care Fans, Rejoice: The Ordinary Is Now Back at Sephora

Jan 13, 2019

Skin Care Fans, Rejoice: The Ordinary Is Now Back at Sephora

The fate of skincare brand The Ordinary has been uncertain over the last year since Estée Lauder, a minority investor, won a suit to remove CEO Brandon Truaxe from the company after a series of unpredictable actions.

Deciem Stores to Reopen as Founder Is Ousted

Oct 20, 2018

Deciem Stores to Reopen as Founder Is Ousted

After a week of uncertainty, Deciem stores will reopen and Brandon Truaxe will be stepping down from his co-chief executive role.