The Strongest Beauty Trend of 2019 Is Workout-Inspired Makeup
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Fitness-inspired beauty is proving to be one of 2019's biggest beauty trends, as brands are rolling out products that are high-impact with tremendous staying power and endurance.
Take CoverGirl, for example. The brand has recently launched its Active line, which includes foundation, mascara, a cooling mist, and a liquid liner that is meant to last through your most intense, sweat-inducing workouts — a loaded claim, for sure, but it's one we've found to be especially true with its eyeliner. Wet n Wild has added glittering glamour to our active lifestyle with its Pump Collection — a 20-piece makeup, skin, and hair collection, each with exercise-inspired names. Most recently, Maybelline announced that it will be rolling out a collaboration with sportswear line Puma in February. The collection includes new iterations of its most long-lasting formulas.
Ahead, see the fitness-inspired beauty products.
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Puma x Maybelline Face Stick Duo in Hustle and Burn
Puma x Maybelline Face Stick Duo in Hustle and Burn ($11)
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Puma x Maybelline SuperStay Matte Ink Liquid Lipstick
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick ($10)
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Puma x Maybelline SuperStay Matte Ink Liquid Lipstick
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick ($10)
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Puma x Maybelline SuperStay Matte Ink Liquid Lipstick
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick ($10)
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Puma x Maybelline SuperStay Matte Ink Liquid Lipstick
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick ($10)
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Puma x Maybelline SuperStay Matte Ink Liquid Lipstick
Puma x Maybelline SuperStay Matte Ink Liquid Lipstick ($10)
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Puma x Maybelline Master Chrome in Knockout
Puma x Maybelline Master Chrome in Knockout ($10)
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Puma x Maybelline Matte and Metallic Eye Duo Stick
Puma x Maybelline Matte and Metallic Eye Duo Stick ($13)
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Puma x Maybelline Matte and Metallic Eye Duo Stick
Puma x Maybelline Matte and Metallic Eye Duo Stick ($13)
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Puma x Maybelline Matte and Metallic Eye Duo Stick
Puma x Maybelline Matte and Metallic Eye Duo Stick ($13)
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Puma x Maybelline Matte and Metallic Eye Duo Stick
Puma x Maybelline Matte and Metallic Eye Duo Stick ($13)
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Puma x Maybelline Smudge Proof Mascara
Puma x Maybelline Smudge Proof Mascara ($13)
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Wet n Wild Pump Collection
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Full Circuit – No Limit Palette
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Keep Going Waterproof & Sweatproof Eyeshadow (6 Shades)
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Makeup Locker 3-in-1 BB Cream, Highlighter & Corrector (6 Shades)
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Partner Up Blush Stick (3 Vegan Shades, 1 Non-Vegan Shade)
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Partner Up Lip Balm Stick (4 Shades)
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Partner Up Mattifying Stick
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Partner Up Cooling Moisture Stick
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Hit The Showers Face & Body Cleansing Wipes
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Detox It Purifying Glitter Mask
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Tone Up Brightening Glitter Mask
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On Your Matte Oil-Absorbing Blotting Papers
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Do The Spritz Cooling Face & Body Mist
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It’s My Cheat Day Refreshing Hair Mist
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CoverGirl Outlast Active Cooling Setting Mist
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CoverGirl Outlast Active 24 Hour Foundation
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CoverGirl Outlast Active 24 Hour Foundation
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CoverGirl Outlast Active 24 Hour Foundation
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CoverGirl Outlast Active 24 Hour Foundation
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CoverGirl Outlast Active 24 Hour Foundation
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CoverGirl Outlast Active 24 Hour Foundation
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CoverGirl Outlast Active 24 Hour Foundation
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CoverGirl Outlast Active 24 Hour Foundation
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CoverGirl Outlast Active 24 Hour Foundation
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CoverGirl Outlast Active 24 Hour Foundation
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CoverGirl Outlast Active 24 Hour Foundation
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CoverGirl Outlast Active 24 Hour Foundation
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